Catchment Research
Analysing a store catchment from available evidence
Build a working store catchment from customer origins, ABS local data, access routes and competing stores without overstating what the data shows.
Section
Catchment Research
Catchment Research
Evaluating a location after local demographics change
Reassess a retail location after neighbourhood change by separating resident growth, demographic mix and actual store behaviour.
Catchment Research
Retail location and catchment research
Assess an Australian retail site by customer journeys, catchment evidence, competing stores, premises and the limits of local data.