Market Analysis
Analysing lead-time changes across retail categories
Compare consistent order-to-sale dates, partial deliveries and delivery variation before judging retail category lead times.
Section
Market Analysis
Market Analysis
Analysing private-label pricing without assuming equal quality
An own-label item may be cheaper than a branded alternative, but the shelf-price gap is only the start of a useful comparison. Pack size, ingredients or materials …
Market Analysis
Choosing a source for a retail market question
Match an Australian retail question to household spending, industry sales, retailer records or survey evidence using the right population and measure.
Market Analysis
Comparing everyday pricing with frequent promotion models
An everyday-price model asks customers to trust a stable offer. A frequent-promotion model asks them to notice changing offers. Compare the two using the same …
Market Analysis
Comparing high inventory with actual overstock
Compare stock quantities, the selling window and likely proceeds before describing high retail inventory as overstock.
Market Analysis
Comparing measurable retail actions with marketing language
Distinguish a retailer's documented action, measured outcome and future promise from the wider impression of its marketing language.
Market Analysis
Comparing online growth with total retailer growth
Compare online and total retailer sales on matched definitions, calculate the change in mix, and avoid treating channel growth as new demand.
Market Analysis
Comparing retail categories using consistent definitions
Compare Australian retail categories by checking business versus product definitions, category boundaries and changes between ABS series.
Market Analysis
Correcting a market conclusion after revised data
Trace revised Australian retail data through a calculation, then correct the conclusion, connected charts and decisions it informed.
Market Analysis
Distinguishing a technology announcement from an operating result
Separate a retailer’s technology plans, installation and launch from measured service, cost and earnings outcomes.
Market Analysis
Distinguishing price increases from a richer product mix
Average selling price can rise because each item costs more, or because customers buy a greater share of premium items. Those lead to different decisions. A …
Market Analysis
Evaluating acquisitions through documented business changes
Trace an acquisition from control to documented operating changes while keeping division results within their limits.
Market Analysis
Identifying a category trend with limited evidence
Distinguish a short-run retail category signal from a sustained trend, and state what further Australian data would test the claim.
Market Analysis
Interpreting stock shortages in market reports
Check what a retail shortage claim measures before treating supplier delays, business survey responses and unavailable products as equivalent.
Market Analysis
Omnichannel retail business models
Understand how stores, online ordering, delivery and collection work together, and how to assess the service and economics of an omnichannel retail model.
Market Analysis
Reading a retailer's store expansion plan
Check store targets against secured sites, actual openings, renewals and trading evidence when assessing an Australian retailer's expansion plan.
Market Analysis
Retail category research
Define a retail category, choose suitable Australian data and assess purchase behaviour before drawing a market conclusion.
Market Analysis
Retail data and research methods
Choose Australian retail evidence by the question it answers, then record coverage, periods, calculations and limits before drawing a conclusion.
Market Analysis
Retail expansion and store networks
Assess Australian retail network growth using openings, closures, store formats, comparable sales and the economics of new locations.
Market Analysis
Retail formats and customer behaviour
Understand how retail formats suit different shopping tasks and assess customer choices without confusing store type, channel and motive.
Market Analysis
Retail pricing behaviour
When shoppers change what they buy, a retailer’s revenue can move even if no individual shelf price changes. Pricing analysis therefore needs three views: the price …
Market Analysis
Retail sales versus retailer revenue: reading the measures
Understand why Australian industry turnover, a retailer’s sales measure and reported revenue can differ, and how to compare them.
Market Analysis
Retail supply and stock trends
Read Australian retail availability, inventory, replenishment and demand signals together, with the limits of industry data in view.
Market Analysis
Retail sustainability claims
Check the boundary, measure and evidence behind Australian retail sustainability claims, from packaging and waste to emissions targets.
Market Analysis
Reviewing category data before drawing a market conclusion
Audit category definitions, periods, price basis, revisions and alternative explanations before using Australian retail data in a market conclusion.
Market Analysis
Reviewing what a past retail forecast got wrong
Audit a past retail forecast against a matched outcome, calculate its error and identify which assumptions need to change.
Market Analysis
Separating confirmed changes from speculative trends
Classify retail observations, completed actions, plans and interpretations before calling a change a trend.
Market Analysis
Separating nominal sales growth from changing prices
Read Australian current-price spending beside matching volume measures without mistaking higher spending for more units sold.
Market Analysis
Separating supply constraints from weak consumer demand
Use matched product availability, sales and customer-request evidence to assess whether falling retail sales reflect supply or demand.
Market Analysis
Testing a retail hypothesis against later observations
Set a measurable retail hypothesis before later data arrives, then check eligibility, results and alternative explanations.
Market Analysis
Understanding channel shifts without double counting sales
Use one sales record and separate channel attributes to reconcile online, store and collection reports without counting purchases twice.
Market Analysis
Understanding closures in the context of a wider network
Assess retail store closures through net network change, conversions, customer access and the economics of the remaining stores.
Market Analysis
Understanding the Australian retail market
Understand Australian retail measures, including household spending, industry turnover, retailer revenue, category scope and price-adjusted growth.